Six Sigma for Marketing Processes An Overview for Marketing Executives Leaders and Managers

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Book Description:
    *  Develop a lean, efficient marketing workflow designed for growth

    * Enhance the three marketing arenas for growth: strategic, tactical, and operational

    * Identify leading indicators of growth and become proactive about performance improvement

    * Strengthen links between customers, products, and profitability

    * Redesign marketing work to streamline workflow and reduce variability

    * Assess and mitigate cycle-time risk in any marketing initiative or project

    * Leverage DMAIC to solve specific problems and improve existing processes

    * Use lean techniques to streamline repeatable processes, such as collateral development and trade-show participation

Book Info:
Published in 2006
Published by Prentice Hall
Author Clyde M. Creveling
ISBN 013199008X

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