Six Sigma for Marketing Processes An Overview for Marketing Executives Leaders and Managers
Category: Business
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Book Description:
* Develop a lean, efficient marketing workflow designed for growth
* Enhance the three marketing arenas for growth: strategic, tactical, and operational
* Identify leading indicators of growth and become proactive about performance improvement
* Strengthen links between customers, products, and profitability
* Redesign marketing work to streamline workflow and reduce variability
* Assess and mitigate cycle-time risk in any marketing initiative or project
* Leverage DMAIC to solve specific problems and improve existing processes
* Use lean techniques to streamline repeatable processes, such as collateral development and trade-show participation
Book Info:
Published in 2006
Published by Prentice Hall
Author Clyde M. Creveling
ISBN 013199008X
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