Storytelling: Branding in Practice

Description

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.

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1. Ebooks list page : 395
2. Storytelling Branding in Practice
3. Virtual Storytelling. Using Virtual Reality Technologies for Storytelling
4. Character.Development.And.Storytelling.For.Games
5. Character Development and Storytelling for Games
6. Character Development & Storytelling for Games
7. Character Development and Storytelling for Games
8. Branding @ the Digital Age
9. Brands and Branding
10. The Art of Digital Branding
11. The Art of Digital Branding
12. Branding For Dummies
13. Branding For Dummies
14. Branding for Dummies
15. Branding For Dummies
16. Story Circle: Digital Storytelling Around the World