Strategic Innovation: New Game Strategies for Competitive Advantage
Category: Business
Tag: Business & Investing
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"Strategic Innovation: New Game Strategies for Competitive Advantage"
Routledge; 1 edition (February 17, 2009) | English | 041599781X | 484 pages | PDF | 4.28 MB
Routledge; 1 edition (February 17, 2009) | English | 041599781X | 484 pages | PDF | 4.28 MB
This book examines how firms use strategic innovation to offer customers new value (from new products/services) that they prefer to that from competitors and explores how the firm can better position itself to appropriate the value created in the face of change or no change.
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