Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment
ISBN: 0789018098
Category: Business
Tag: Business & Investing
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Richard Alan Nelson, Abbass Alkhafaji "Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment"
Routledge | 2003-04-14 | ISBN: 0789018098 | 317 pages | PDF | 1,7 MB
Routledge | 2003-04-14 | ISBN: 0789018098 | 317 pages | PDF | 1,7 MB
Provides an overview of strategic management. Addresses important current issues, such as TQM (Total Quality Management), reengineering, and benchmarking. Includes 21 suggested corporate cases for analysis (with reference sources), including Blockbuster Video, PepsiCo, Home Depot, and Nike. For undergraduate students and managers. Hardcover, softcover available.
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