[share_ebook] Strategic Marketing Management-Planning, implementation and control-(3rd Edition)
Author: richard m.s.wilson and colin gilligan
Date: Jan 12 2005
ISBN: 0750659386
Pages: 882
Language: English
Publisher: Butterworth-Heineman
Category: Business
Tag: Economics and Finances
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403 views since 2008-10-23, updated at 2008-12-16, by romeil.
Description
This is the most well organised, resourced and compiled text avaialable. This new edition contains the additional information on Marketing plans and management control systems. This text is mostly followed in almost all of the major countries like US, Uk and South Asian Coutries like India, Srilanka, Thailand etc. This is the best suited for the people who intend to make their carrers in marekting.......
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