[share_ebook] Strategic Marketing: Planning and Control (Second Edition)


Author: Graeme Drummond,John Ensor,Ruth Ashford

Date: July 2,2001

ISBN: 0750652365

Pages: 304

Language: English

Publisher: Butterworth-Heinemann

Category: Business

Tag: Business & Investing


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284 views since 2008-10-23, by romeil. Bookmark this: share_ebook Strategic Marketing Planning and Control Second Edition

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This is the series of marketing book produced by CIM. Basically, it comes from thr english Marketing book series, meant particularly for the practising marketing porfesssionals and managers. It includes four case studies at the end to just make proper implementation of concepts learnt during the book. Very concisely written with resourced examples and also the graphs and tables adds to flow of the book........

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