Strategic Marketing: Planning and Control (Second Edition)
ISBN: 0750652365
Category: Business
Tag: Business & Investing
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Graeme Drummond,John Ensor,Ruth Ashford"Strategic Marketing: Planning and Control (Second Edition)"
Butterworth-Heinemann | 2 Edition (July 2,2001) | ISBN: 0750652365 | Pages304 | PDF | 7.47 Mb
It provides useful tools and techniques for making strategic marketing decisions. ...a highly useful reference work for experienced marketing managers.
Includes almost all the topics on the segmentation, position with special reference to brand positioning and implementation. Very concisely written, with four major cases given at the end to refurbish and contemplate on the concepts read and understood.
Includes almost all the topics on the segmentation, position with special reference to brand positioning and implementation. Very concisely written, with four major cases given at the end to refurbish and contemplate on the concepts read and understood.
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