[share_ebook] Strategic Marketing: Planning and Control, Second Edition
Author: Graeme Drummond (Author), John Ensor (Author), Ruth Ashford (Author
ISBN: 0750652365
Pages: 304
Language: English
Publisher: Butterworth-Heinemann
Category: Business
Tag: Business & Investing
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Description
- Author: Graeme Drummond (Author), John Ensor (Author), Ruth Ashford (Author
- Publisher: Butterworth-Heinemann
- ISBN: 0750652365
- Pages: 304
Product Details
- Paperback: 304 pages
- Publisher: Butterworth-Heinemann; 2 edition (July 16, 2001)
- Language: English
- ISBN-10: 0750652365
- ISBN-13: 978-0750652360
Review
"In a concise fashion, it provides useful tools and techniques for making strategic marketing decisions. ...a highly useful reference work for experienced marketing managers."
Tina Rocholl - Global Risk Report, April 2001
"In a concise fashion, it provides useful tools and techniques for making strategic marketing decisions. ...a highly useful reference work for experienced marketing managers."
Tina Rocholl - Global Risk Report, April 2001
http://rapidshare.com/files/221540032/Strategic_Marketing_Planning_and_Control.pdf
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