Strategic Planning For Dummies

Description

Publisher: For Dummies
Language: English
ISBN: 0470037164
Paperback: 384 pages
Data: October 30, 2006
Format: PDF
Description: If you??™re starting a new business or planning your business??™s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage ???no matter what business you??™re in.
Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers all the basics, including:
* How a strategic plan is different than a business plan
* Establishing a step-based planning process
* Planning for and encouraging growth
* Taking a long-view of your organization
* Evaluating past performance
* Defining and refining your mission, values, and vision
* Sizing up your current situation
* Examining your industry landscape
* Setting your strategic priorities
* Planning for unknown contingencies

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