Supply Chain Strategies: Customer Driven and Customer Focused

Description

Each chapter discusses the issues in relation to previous literature, contemporary practices and the lesson to be learned from different industries where successful management of supply chains has improved organizational and industry level profitability. The text includes a number of industry examples, thereby giving a wide-ranging approach to the topic.

* Provides an original, market-driven approach to supply chain strategy
* Features learning outcomes and a summary for each chapter
* Uses vignettes throughout to illustrate key points

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