Sybex.Web.Analytics.Jun.2007.eBook-BBL

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- p r e s e n t s -

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Web Analytics: An Hour a Day (c) by Sybex



The type of the release is: eBook

In the PDF format with ISBN: 0470130652 and Pub Date: June 05, 2007

The size of the release is: 02 disks x 2.88mb

And released on: 09/04/2007



˙-───────────────────────────────────────────────────────────────────────--˙

Web Analytics: An Hour A Day is the first book by an in-the-trenches

practitioner of web analytics. It provides a unique insider's

perspective of the challenges and opportunities that web analytics

presents to each person who touches the Web in your organization. Rather

than spamming you with metrics and definitions, Web Analytics: An Hour A

Day will enhance your mindset and teach you how to fish for yourself.

Avinash Kaushik is a expert in web analytics and author of the top-rated

blog Occam's Razor (http://www.kaushik.net/avinash). In this book, he

goes beyond web analytics concepts and definitions to provide a

step-by-step guide to implementing a successful web analytics strategy.

His revolutionary approach to web analytics challenges prevalent

thinking about the field and guides readers to a solution that will

provide truly informed and actionable insights. In Part I, Avinash

explains why traditional web analytics is dead and introduces the

Trinity mindset and strategic approach for web analytics. He then

details the data collection options at your disposal for robust

analytics and the pros and cons of each methodology (such as

clickstream, outcomes, research, and competitive data). He concludes

Part I with a deep dive into qualitative data and its critical role in

any web analytics program. In Part II, Avinash provides insights that

will challenge your knowledge of what it takes to create a successful

web analytics program. He covers customer centricity, optimal

organizational structure, how to identify great analysts, and his (now

famous) 10/90 rule of web analytics. From his experience, he outlines

radical strategies for how you should select the right tool for your

company (while saving money and peace of mind) and identify truly

valuable metrics with his "three layers of So What?" test. He concludes

Part II by providing a fresh perspective on some of the most common web

analytics reports that you'll never look at in the same way again. In

Part III, Avinash guides readers to a successful web analytics strategy

and implementation month by month, day by day, and hour by hour. A

customized quick-start guide for different businesses (including blogs)

is followed by increasingly advanced and crucial analytics topics, such

as search analytics (SEO, SEM/PPC and internal site search) and

multi-channel marketing analytics. That's followed by the revelation of

the key ingredients of a great experimentation and testing platform,

performing competitive intelligence analysis, and Web 2.0 analytics.

Avinash then discusses the three secrets behind making web analytics

actionable and, in his clever, engaging, and thought-provoking style,

debunks leading myths-about path analysis, conversion analysis, and

real-time data, for example. Finally, Avinash highlights seven specific

steps you can take to create a data-driven decision-making culture in

your company and then discusses such advanced analytics concepts as

statistical significance, SEM and PPC analysis, the power of

segmentation, complex yet insightful pan-session metrics, and conversion

rate best practices. Sprinkled throughout the book are real-world

examples drawn from Avinash's experiences as an analytics professional

at Intuit, DirecTV, Silicon Graphics Inc., and DHL.



http://www.amazon.com/exec/obidos/tg/detail/-/0470130652/



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