The A-Z of Management Concepts and Models
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The A-Z of Management Concepts and Models
Essential Concepts and Models to apply to any business
An A to Z of all the essential concepts and models applied in business and management, from Balanced Scorecard and the Boston matrix to Experience curve, Kaizen, McKinsey's 7S model, Market analysis, Porter's generic strategies, Relative cost position, Sustainable development to Yield management and Zero-based planning. A superb and comprehensive source of reference for professionals in all sectors of business and MBA students. --This text refers to the Paperback edition.
Essential Concepts and Models to apply to any business
An A to Z of all the essential concepts and models applied in business and management, from Balanced Scorecard and the Boston matrix to Experience curve, Kaizen, McKinsey's 7S model, Market analysis, Porter's generic strategies, Relative cost position, Sustainable development to Yield management and Zero-based planning. A superb and comprehensive source of reference for professionals in all sectors of business and MBA students. --This text refers to the Paperback edition.
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