The Apple Way: 12 Management Lessons from the World's Most Innovative Company

Description

Apple's stock has increased in value an unprecedented 250 percent in the past year, and a two-for-one split was announced in February 2005. More than 10 million iPods have sold, putting Apple at the forefront of the digital music revolution. This book is filled with real-world examples of Apple's phenomenally successful management principles. It is written by the bestselling author of several Harvard Business School Press titles.






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Thanks a lot for the RS link!

This's a very useful document,Thx a lot.

"the World's Most Innovative Company" says the title of the book... is the author brain dead?
Beyond the computer industry there are many companies that are a lot innovative (and successful) than Apple is.

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