The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs

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The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs
McGraw-Hill; 1 edition | ISBN: 0071363661 | 336 pages | February 20, 2003 | PDF | 2 Mb
Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Land's End to IBM are using today's new breed of database marketing tools to compute lifetime value, cut costs in every area, and make databases easier to access and utilize from anywhere on the globe.

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