The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs
Category: Business
Tag: Business & Investing
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Description
Publisher: McGraw-Hill; 1 editionLanguage: English
ISBN: 0071363661
Paperback: 336 pages
Data: February 20, 2003
Format: PDF
Description: Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Land's End to IBM are using today's new breed of database marketing tools to compute lifetime value, cut costs in every area, and make databases easier to access and utilize from anywhere on the globe.
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