The Dumbest Moments in Business History: Useless Products, Ruinous Deals, Clueless Bosses

Description

Business 2.0 magazine publishes an annual cover story called "The 101 Dumbest Moments in Business." Featuring 101 hilarious items about the year’s most unbelievably stupid business blunders, it’s hugely popular with its more than half a million print subscribers—and with the two million people who read it on the Web this year. In The Dumbest Moments in Business History, the editors of Business 2.0 have compiled the best of their first four annual issues plus great (or not so great, if you happen to be responsible) moments from the past.

From New Coke to the Edsel, from Rosie magazine to Burger King’s "Herb the Nerd," the book’s highlights include:
• a Romanian car plant whose workers banded together to eliminate the company’s debt by donating sperm and giving the proceeds to their employer
• the Heidelberg Electric Belt, a sort of low-voltage jockstrap sold in 1900 to cure impotence, kidney disorders, insomnia, and many other complaints
• the time Beech-Nut sold "100% pure apple juice" that contained nary a drop of apple juice
• the Midas ad campaign featuring an elderly customer ripping open her blouse and showing her "mufflers" to the guys in the shop
• a London videogame maker that sought volunteers who would allow the company to place ads on the headstones of deceased relatives

Grouped by theme—bosses gone bad, criminally creative accounting, etc.—The Dumbest Moments in Business History is a fun and funny look at the big-time ways that big-time companies have screwed up through the decades.

Disclaimer:
Contents of this page are indexed from the Internet. All actions are under your responsability. Email us to report illegal contents or external links and we'll remove them immediately.

Please check the description for download links if any or do a search to find alternative books.

Can't Download?
Please search mirrors if you can't find download links for "The Dumbest Moments in Business History: Useless Products, Ruinous Deals, Clueless Bosses" in "Description" and someone else may update the links. Check the comments when back to find any updates.

Search Mirrors
Maybe some mirror pages will be helpful, search this book at top of this page or click here to find more info.

1. Ebooks list page : 2625
2. If You're Clueless about Starting Your Own Business
3. The Bay of Pigs (Pivotal Moments in American History)
4. The Conquests of Genghis Khan (Pivotal Moments in History).
5. Rainbow's End: The Crash of 1929 (Pivotal Moments in American History)
6. Johannes Gutenberg and the Printing Press (Pivotal Moments in History)
7. The GI Bill: The New Deal for Veterans (Pivotal Moments in American History)
8. The Last Indian War: The Nez Perce Story (Pivotal Moments in American History)
9. The New New Economy: Yet Another Clueless Business Manifesto for the Post-Digital Age 2002-05
10. Mastering Business Negotiation : A Working Guide to Making Deals and Resolving Conflict
11. Generate More Leads and Close More Deals: Small Business Success Kit, Free Salesforce.com eKit
12. Generate More Leads and Close More Deals: Small Business Success Kit, Free Salesforce.com eKit
13. Generate More Leads and Close More Deals: Small Business Success Kit, Free Salesforce.com eKit
14. Generate More Leads and Close More Deals: Small Business Success Kit, Free Salesforce.com eKit
15. Generate More Leads and Close More Deals: Small Business Success Kit, Free Salesforce.com eKit
16. The Peebles Principles: Tales and Tactics from an Entrepreneur's Life of Winning Deals, Succeeding in Business, and Creating a