The Dynamics of Mass Communication: Media in the Digital Age 8e
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By Joseph R. Dominick "The Dynamics of Mass Communication: Media in the Digital Age8e"
McGraw-Hill Companies | Pages:537 | 2004-04 | ISBN: 0072885793 | PDF | 33 Mb
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The Dynamics of Mass Communication: Media in the Digital Age focuses on aspects of the media -- history, organization, ownership, economics, feedback, and career -- with increased focus on ethics and the critical cultural perspective. New to this edition is a section on the impact of the digital age in each media chapter. Dominick's cogent and lively writing style has made this text a student favorite.
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