The European Attractiveness Scoreboard

Description

Europe is the world’s largest market, with vast natural, technological and human resources. European countries compete strongly to attract investment that will maximise the potential of these resources. This competition is largely individual, with each government trying to lure investment locally. But France and Germany decided in 2005 to collaborate and sell all of Europe to foreign investors.

There is a strong economic logic to promoting Europe as a whole instead of as a collection of member states. Most countries in the area use the same currency, the euro, and by implication strive to develop and follow monetary and fiscal policies designed to ensure the safety and predictability of their money. But even where the euro is not used, European governments cooperate in other ways to enhance the common business environment. Laws, regulations, tax policies and infrastructure projects all intermingle to modernise the European marketplace.

Europe’s business, political and labour leaders understand that the European Union (EU) encompasses 27 countries – five hundred million people – with different needs to be satisfied and resources to offer. Investments that may not be ideally suited for France may find a home in Germany, Italy or one of our partner EU member states in Central Europe. Europe may become a “one stop shop” offering sophisticated investors a wide range of opportunities located in a safe, stable, modern economy. For this reason, and to help investors truly understand the investment potential of Europe, Invest in France and Invest in Germany created the “European Attractiveness Scoreboard”.



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