The Fall of Advertising and the Rise of PR
Category: Business
Tag: Economics and Finances
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The Fall of Advertising and the Rise of PR
Paperback: 320 pages | Publisher: Collins Business | May 11, 2004 | English | ISBN-10: 0060081996 | PDF | 8MB
Paperback: 320 pages | Publisher: Collins Business | May 11, 2004 | English | ISBN-10: 0060081996 | PDF | 8MB
In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries offer solid arguments championing the latter over the former for modern-day brand building. Such a stance is hardly new for these two, who have jointly, individually, and with others written eight previous books on related topics since Al penned The Positioning Era Cometh for Advertising Age some three decades ago.
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