[share_ebook] The Financial Services Marketing Handbook: Tactics and Techniques that Produce Result

Description

• Author: Evelyn Ehlrich, Duke Fanelli
• Publisher: bloomberg Press
• Publish Date: Sep 22, 2004
• ISBN: 1576601560
• Pages: 283

This is the newly text written in the field of financial services marketing, which is most essential for marketers and even financial porfessionals. It includes all the reliable marketing concepts, such as planning , positoning, identification and other resource, which certainly adds the value to the book.............

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