The Handy Guide to the Gurus of Management

Description

The Handy Guide to the Gurus of Management

In these days of global capitalism has management become
some sort of religion? Who are these gurus anyway, and what do
they preach? How useful have they proved to be in the past and
how much notice should we take of their ideas?

These are the questions that I shall be trying to answer in the
twelve short talks in this, my personal guide to these gurus of
management.

Each talk will concentrate on just one of these gurus, so I have
had to select the twelve writers, academics and business
professionals that I think have been the most influential. But in
this first talk I'll be discussing gurus in general and why I think
they matter, as well as telling you a bit about myself and my
ideas. It is, perhaps, a bit cheeky to include myself in the list of
the twelve gurus, but you need to know the sort of things that
matter to me if you are going to make sense of the rest of the
series.

Back to the beginning, however, and the rise of the gurus. Noone
knows how it happened, but twenty or so years ago the
leading thinkers in the field of management started to be called
'gurus' by their publics. Some suggested that, actually, witch
doctors would be a better title, because there was often no
scientific basis for their ideas. To others the gurus were a sign
that management was an art more than a discipline or even a
serious profession............

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