The Invisible Powers: The Language of Business
ISBN: 0739100734
Category: Business
Tag: Business & Investing
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John J Clancy, "The Invisible Powers: The Language of Business"
Publisher: Lexington Books | 2006 | ISBN 0739100734 | PDF | 352 pages | 3 MB
Publisher: Lexington Books | 2006 | ISBN 0739100734 | PDF | 352 pages | 3 MB
This is a literate businessperson's guide to the language of business.
I read this book 6 years ago and can still outline his major points for you at a party, as I've done several times. Absolutlely phenomenal insight into what drives different organizations. His methodology of analyzing CEO speeches to identify the metaphors that define the rules and systems governing different organizations is insightful and to be replicated as a methodology, apart from the insights discovered from the analysis.
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