[request_ebook] The Marketing Of Nations: A Strategic Approach To Building National Wealth

From the world's leading marketing guru, Philip Kotler, together with co-authors Somkid Jatusripitak and Suvit Maesincee, comes a new framework for successfully building national wealth by marketing to the world. With the rise of the global marketplace, no nation can afford to focus solely on a healthy domestic economy; its leaders must also develop policies-based on a mission and a version -to guide their day to day efforts to grow the nation's economy. The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by Step, the authors show how mangers, corporate strategic, and government policymakers and planners can determine the pathways that will best achieve economic development in the context of world markets. Within this strategic framework, nations can assess their strengths and weaknesses, identify their best opportunities, and implement competitive global policies and strategies designed to achieve long-run national prosperity. With plentiful case material on Japan, the Four Tigers, China, India, Southeast Asica, Latin America, and Eastern Europe, the authors provide the first comprehensive synthesis of economic, political, and cultural factors that effect economic progress in all nations, both industrial and developing. Rather than relying on any one set of forces that drive growth, the authors present a broad spectrum of potential stimulants to economic progress so readers can better anticipate arguments and counter-arguments favouring one course of economics development or another. This path-blazing work is the first to provide operational and management guidance to government and business leaders. It is also the first to bridge the typically large gap between what government officials set as policies at the national level and the actual working of the business system at the local level. The Marketing of Nations shows that national the actual behavior of producers, distributors, and consumers in the market place. The authors present materials in a clear four-part package. They begin with an exploration of the challenge of economic development, and then proceed to the means of formulating a strategic national vision. Next they discuss they development of polices, infrastructures, and institutional frameworks, and finally they demonstrate how the national and the company must work together to achieve prosperity.