The Undermining of Beliefs in the Autonomy and Rationality of Consumers

Description

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. OShaughnessy and O'Shaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither entirely autonomous nor perfectly rational.
While the first part of this book concentrates on assailing critiques of 'free-will', the second part takes issue with the postmodernist emphasis on the non-rational. The authors situate these critiques in the context of key academic debate, examining the logic and empirical bases for their claims thus leading to a deeper understanding of 'bounded' rationality and the potential of the adaptive unconscious to affect consumer choice.

Disclaimer:
Contents of this page are indexed from the Internet. All actions are under your responsability. Email us to report illegal contents or external links and we'll remove them immediately.

Please check the description for download links if any or do a search to find alternative books.

Can't Download?
Please search mirrors if you can't find download links for "The Undermining of Beliefs in the Autonomy and Rationality of Consumers" in "Description" and someone else may update the links. Check the comments when back to find any updates.

Search Mirrors
Maybe some mirror pages will be helpful, search this book at top of this page or click here to find more info.

1. Ebooks list page : 2558
2. Beyond the Bounds: Open Theism and the Undermining of Biblical Christianity
3. Alan Mitchell, Andreas W. Bauer - The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business
4. Hindus: Their Religious Beliefs and Practices (Library of Religious Beliefs and Practices)
5. The Autonomy of Morality
6. Beyond A One-Dimensional State: An Emerging Right To Autonomy?
7. Regulating Autonomy: Sex, Reproduction and Family
8. Regulating Reproduction: Law, Technology and Autonomy
9. Cities, Autonomy and Decentralization in Japan
10. Rationality and Logic
11. Rationality and Logic
12. Rationality and Logic
13. The Rationality of Induction
14. The Economics of Rationality
15. Rationality and Logic
16. Justice For Children: Autonomy Development and the State