The Xbox 360 Uncloaked:: The Real Story Behind Microsoft's Next-Generation Video Game Console

Description

"The Xbox 360 Uncloaked" is the result of more than a hundred interviews, many at the highest levels of Microsoft, as well as countless months of independent investigative reporting. This highly anticipated book goes beyond the official story to deliver a true insider's look at the creation of the XBox 360 and Microsoft's multi-billion dollar gamble to become a leading force in the global video game industry.



With unprecedented access, San Jose Mercury News Technology and Gaming Writer Dean Takahashi takes you behind the scenes as he reveals:



The birth of the machine as seen through the eyes of the Xbox 360 engineers who designed it.

  

Blow-by-blow coverage of the heated internal debates as senior Microsoft executives battle to define the future of the Xbox brand.

  

The strategic chess moves as Bill Gates, Steve Ballmer, and company take risk after risk, trying to outmaneuver their archrivals for the brass ring: dominance of the incredibly lucrative video game market and control of the digital entertainment gateway in the living room.

  

Includes more than 50 photos!

Sony, Nintendo, Electronic Arts, the entire Microsoft Xbox 360 team, and the industry's most celebrated game developers -- all of the major players are included in this captivating story.



This book will not only appeal to gamers, but also to anyone who's fascinated with high-stakes business strategies and the hard-boiled politics involved in technology, product development, and global marketing on a grand scale.

Book Info:
Published in 2006
Published by SpiderWorks
Author Dean Takahashi
ISBN 0977784215  Size 4.73MB

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