Tom Ahern, Simone Joyaux - Keep Your Donors: The Guide to Better Communications & Stronger Relationships

Description

The Guide to Better Communications and Stronger Relationships

Most fundraising programs do a stellar job of finding donors, but keepingthem is another matter: most new donors do not return after their first gift. These lost donors represent major lost potential—for an organization's annual giving program, capital campaign efforts, and major and planned gifts.

Keep Your Donors: The Guide to Better Communications and Stronger Relationships, written by fundraising experts Tom Ahern and Simone Joyaux, is a new, winning guide to making disappointing donor retention rates a thing of the past. For the first time in one book, nonprofit professionals will find an in-depth analysis of the two things that matter most to long-term fundraising success: relationship building at all levels of the organization and a thorough look at effective fundraising communications. This practical and provocative book shows nonprofit professionals how to:

* Master the strategies and tactics that make fundraising communications profitable
* Create a "culture of philanthropy"
* Apply hard-core marketing principles to fundraising
* Understand the most complete discussion of emotional triggers ever written and the science behind them
* Create plans for relationship-building and donor communications
* Build a truly "donor-centered" program
* Write a case for support
* Measure effectiveness...and much more

This book was written for all fund development professionals who want outstanding results. Those seeking their CFRE credential will find it doubly helpful. The authors based their work in part on the CFRE and AFP job analyses, which document the roles, knowledge, and competencies required for effective fund development.

Enthusiastic, readable, and filled with case studies, Keep Your Donors is the definitive guide to getting new donors—and keeping them—for many years to come.

Disclaimer:
Contents of this page are indexed from this page for search purpose only. All actions are under your responsability. Email us to report illegal contents or external links and we'll remove them immediately.

Please check the description for download links if any or do a search to find alternative books.

Can't Download?
Please search mirrors if you can't find download links for "Tom Ahern, Simone Joyaux - Keep Your Donors: The Guide to Better Communications & Stronger Relationships" in "Description" and someone else may update the links. Check the comments when back to find any updates.

Search Mirrors
Maybe some mirror pages will be helpful, search this book at top of this page or click here to find more info.

1. Ebooks list page : 2746
2. [request_ebook] PS I Love You
3. [request_ebook] PS I Love You
4. [share_ebook] P.S. I Love You
5. Biochemistry (3rd Edition) by Christopher K. Mathews Kensal E. van Holde Kevin G. Ahern
6. The Politics of Aid: African Strategies for Dealing with Donors
7. The Politics of Aid: African Strategies for Dealing with Donors
8. Opening Doors: Pathways to Diverse Donors
9. Building Relationships For Business & Personal Relationships [To
10. [request_ebook] All Said and Done
11. [request_ebook] The Second Sex
12. Nitric Oxide Donors: For Pharmaceutical and Biological Applications
13. Major Donors: Finding Big Gifts in Your Database and Online
14. Major Donors: Finding Big Gifts in Your Database and Online
15. The Cambridge Companion to Simone de Beauvoir
16. HOW to Meet Women- The Shy Man's Guide to Relationships