Tough Calls AT T and the Hard Lessons Learned From the Telecom Wars

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     Tough Calls AT T and the Hard Lessons Learned From the Telecom Wars
  Former AT&T PR head Martin records his take on Ma Bell's descent from blue chip royalty, offering an insider's view of the corporation's struggle to reorient itself to a world in which its longtime cash cow—long-distance service—was becoming a profitl
  

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