Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars
Category: Business
Tag: Business & Investing
<< Buy This Book on Amazon >>
85 views since 2007-07-07.
Description
Publisher: AMACOM/American Management Association; 1st editionLanguage: English
ISBN: 0814472435
Paperback: 294 pages
Data: November 30, 2004
Format: PDF
Description: Former AT&T PR head Martin records his take on Ma Bell's descent from blue chip royalty, offering an insider's view of the corporation's struggle to reorient itself to a world in which its longtime cash cow條ong-distance service梬as becoming a profitless commodity. CEO Michael Armstrong's late '90s attempt to counter this trend by expanding into cable, wireless and business services forms the centerpiece of the book. Ultimately, AT&T ran out of time as the overly exuberant market collapsed and the company had to break itself up once more, this time in order to stay afloat. The journey was highlighted by mega-deals, leadership missteps, PR blunders and outright fraud. Martin also offers an eye-opening analysis of the impact of MCI WorldCom's fraudulent financial statements, which, he says, lowered AT&T's sales by $5 billion per year. Martin lightens the endless carnage with portraits of the telecom industry's top players, describing, for instance, how a new AT&T president was unable to tell the reporters at his first press conference the name of the long-distance company he uses at home.
?| Download - (1 Mb)
$$ Buy "Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars" on Amazon $$
$$ Buy "Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars" on Amazon $$
Search More...
Tough Calls: AT&T and the Hard Lessons Learned from the Telecom WarsLinks
Search and Buy<< Search and Buy This Book on Amazon >>
Download links for "Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars":
How to Download
You may need eMule or Bittorrent to download ebook torrents or emule links.
Report Dead Link
Please leave a comment to report dead links, so that someone else may update new links.
External Download Link1:
How to Download
You may need eMule or Bittorrent to download ebook torrents or emule links.
Report Dead Link
Please leave a comment to report dead links, so that someone else may update new links.
Related Books
Books related to "Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars":
- Ebooks list page : 1043
- Tough.Calls.AT.T.and.the.Hard.Lessons.Learned.From.the.Telecom.Wars
- Tough Calls AT T and the Hard Lessons Learned From the Telecom Wars
- Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars
- Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars
- Cases on Information Technology: Lessons Learned
- Cases on Information Technology: Lessons Learned
- Cases on Information Technology: Lessons Learned
- Cases.on.Information.Technology.Lessons.Learned
- Cases on Information Technology Lessons Learned
- Conditionality Revisited: Concepts, Experiences, And Lessons Learned
- Acid in the Environment: Lessons Learned and Future Prospects
- Acid in the Environment: Lessons Learned and Future Prospects
- Analysis of Global Change Assessments: Lessons Learned
- The.Enterprise.Resource.Planning.Decade-Lessons.Learned.and.Issues.for.the.Future
- The Enterprise Resource Planning Decade: Lessons Learned and Issues for the Future
Comments
No comments for "Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars".
Add Your Comments
- Download links and password may be in the description section, read description carefully!
- Do a search to find mirrors if no download links or dead links.
More Categories
- Arts & Design
- Audiobooks
- Cultures & Languages
- Home & Family
- Law & Politics
- Lyrics & Music
- Software Related
- eBook Torrents
- Uncategorized
- Reviews
- Share Your Ebooks
- EBOOKEE Book Store
