Understanding Brands (Creating Success) by Peter Cheverton

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pic info: 2007-05-21/074944665X_orig
Understanding Brands (Creating Success) by Peter Cheverton (Author)
Publisher: Kogan Page (May 1, 2006) | ISBN-10: 074944665X | PDF | 1 Mb | 139 pages
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.


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ID117102 117102 bossa_curiosa 22 May 2007 15:42 Thank you! ID:413982 413982 ooloo 23 May 2007 10:37 Thank you, man. ID:414451 414451

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