Understanding consumers of food products

Description

Book Description:

In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behavior is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural context is increasingly important as markets become increasingly diverse and international. The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part 2 examines the role of consumers' attitudes towards quality and marketing, and their views on food preparation and technology. Part 3 covers cultural and individual differences in food choice as well as addressing potential influential factors such as age and gender. Important topics such as public health and methods to change consumers' preferences for unhealthy foods are discussed in part 4. The final section concludes with advice on developing coherent safety policies and the consumers' responsibility for food production and consumption. Understanding consumers of food products will provide a standard reference for all those in the food industry concerned with product development and regulation. Professor Lynn Frewer and Professor Hans van Trijp both work at the Marketing and Consumer Behaviour Group of the highly regarded Wageningen University, The Netherlands, where Lynn Frewer holds the Chair of Food Safety and Consumer Behaviour and Hans van Trijp holds the Chair of Marketing and Consumer Behaviour.
















$$ Buy "Understanding consumers of food products" on Amazon $$

Please check the description for download links if any or do a search to find alternative books.

Can't Download?
Please search mirrors if you can't find download links for "Understanding consumers of food products" in "Description" and someone else may update the links. Check the comments when back to find any updates.

Search Mirrors
Maybe some mirror pages will be helpful, search this book at top of this page or click here to find more info.

1. Ebooks list page : 1402
2. Food, Consumers, and the Food Industry: Catastrophe or Opportunity
3. Food, Consumers, and the Food Industry: Catastrophe or Opportunity?
4. Food, Consumers, and the Food Industry: Catastrophe or Opportunity?
5. Utilization of By-Products and Treatment of Waste in the Food Industry
6. Everyone Eats: Understanding Food and Culture
7. Understanding and Measuring the Shelf-Life of Food
8. Understanding and Measuring the Shelf-Life of Food
9. Understanding and Measuring the Shelf-Life of Food
10. Understanding and Measuring the Shelf-Life of Food
11. Understanding IBM Workplace Strategy and Products : Featuring Lotus Workplace (M
12. Synthetic Nitrogen Products A Practical Guide to the Products and Processes
13. Synthetic.Nitrogen.Products.A.Practical.Guide.to.the.Products.and.Processes
14. Synthetic Nitrogen Products A Practical Guide to the Products and Processes
15. The A Food B Food Lecture How To Get Good Grades Food rar
16. Food Lipids: Chemistry, Nutrition, and Biotechnology, Second Edition (Food Science and Technology)