Unlocking Google’s Hidden Potential - Marketing Guide

Description

Do you search on Google every day? Did you know, if you were to master Google’s powerful search refinement operators and lesser-known features, over a year’s time you could save days scouring over irrelevant results. And you would strengthen your SEO expertise in the process. “Using Google as a Research Tool” will show you how to find anything quickly and with laser-like accuracy

If you¡¯re like me, you use Google every day to find things¡ªnews, technical support, events, tips, research documents and more. Were you to master Google¡¯s powerful search refinement operators and lesser-known features, over a year¡¯s time you could save days scouring over irrelevant results.

About the Author:
Stephan M. Spencer, M.Sc., is the founder and president of Netconcepts, a full-service interactive agency with specialization in search engine optimization, Web redesign, ecommerce, email marketing, and Web site auditing. Clients include Verizon, REI, AOL, Gorton¡¯s, Cabela¡¯s, InfoSpace, The Sharper Image, Wella, Northern Tool, Sara Lee Direct, Midwest Airlines, Guild.com, and MP3.com.

For over ten years, Mr. Spencer has been implementing tools and techniques to create dynamic, personalized, community-building web sites. He is a frequent speaker at Internet conferences around the globe, and has made presentations at events in Berlin, London, Toronto, Santiago, Auckland, New York, Chicago, San Francisco, Los Angeles, and numerous other venues for organizations such as the DMA, the AMA, JupiterMedia, Internet World, and IIR. For several years in the mid 90¡¯s, he taught Internet mini-courses at the University of Wisconsin-Madison. In 1998, Mr. Spencer was featured on the cover of In Business magazine.

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