Up Close & Personal?: Customer Relationship Marketing at Work
ISBN: 0749446919
Category: Business
Tag: Business & Investing
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Description
Paul R. Gamble, Merlin Stone, Neil Woodcock "Up Close & Personal?: Customer Relationship Marketing at Work"
Kogan Page | 2006-07-30 | ISBN: 0749446919 | 428 pages | PDF | 2 MB
Kogan Page | 2006-07-30 | ISBN: 0749446919 | 428 pages | PDF | 2 MB
Based on worldwide research supported by IBM, this book provides new insights into effective customer relationship marketing. "Should be read by all marketing, sales, service, and advertising practitioners."
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