Web Advertising: New Forms Of Communication On The Internet (Pragmatics and Beyond New Series)

Description

The Internet is not only the most recently developed mass medium and communication tool of the 21st century, it has also given rise to new dimensions of communication. Its scope is global, and services such as the World Wide Web
are easily accessible from all over the world. Since the early 1970s, the number of users has increased steadily. According to Global Reach (2004), worldwide 729 million people had Internet access in March 2004, 35.8% of which access the Internet in the English language.

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