Web Analytics: An Hour a Day

Description

Publisher:
Language: English
ISBN: 0470130652
Paperback: 443 pages
Data: Jun 2007
Format: PDF
Description: ¡°Web Analytics: An Hour A Day is the first book by an in-the-trenches practitioner of web analytics. It provides a unique insider¡¯s perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization. Rather than spamming you with metrics and definitions, Web Analytics: An Hour A Day will enhance your mindset and teach you how to fish for yourself.

Avinash Kaushik is a expert in web analytics and author of the top-rated blog Occam¡¯s Razor (http://www.kaushik.net/avinash). In this book, he goes beyond web analytics concepts and definitions to provide a step-by-step guide to implementing a successful web analytics strategy. His revolutionary approach to web analytics challenges prevalent thinking about the field and guides readers to a solution that will provide truly informed and actionable insights.¡±

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