When Search Meets Web Usability

Description

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users’ experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

About the Author
Shari Thurow has been designing and optimizing sites for search engine visibility since 1995 and has been a Web site usability professional since 2002. Shari is a renowned speaker on this topic since 1999 and continues to lecture on this topic worldwide. Shari’s first book, Search Engine Visibility, was one of the first books ever published about search engine optimization. Nick Musica has over 10 years experience architecting, designing, writing, and managing Web sites. He is the Founder and of Think Green Media and is a guest lecturer in New York University’s Graphic Communications Management and Technology Master of Arts program on Web design, search marketing and Web site usability.

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1. Ebooks list page : 3262
2. [share_ebook] When Search Meets Web Usability
3. Search Engine Marketing Inc Driving Search Traffic to Your Companys Web Site Jul 2005
4. Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Repost)
5. [share_ebook] Professional Microsoft Search: SharePoint 2007 and Search Server 2008
6. Search Engine Marketing Inc Driving Search Traffic to Your Companys Web Site Jul 2005
7. Search Engine Marketing Inc Driving Search Traffic to Your Companys Web Site Jul 2005
8. Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
9. The Secrets of Executive Search: Professional Strategies for Managing Your Personal Job Search
10. Marketing Through Search Optimization, Second Edition: How People Search and How to be found on the web (repost)
11. Search.Engine.Marketing.Inc.Driving.Search.Traffic.to.Your.Companys.Web.Site
12. Search Engine Marketing Inc Driving Search Traffic to Your Companys Web Site
13. Professional Microsoft Search: SharePoint 2007 and Search Server 2008
14. Search Engine Marketing Inc Driving Search Traffic to Your Companys Web Site
15. Questions to Ask Your Prospective Paid Search Advertising Agency, Free Apogee Search White Paper
16. Questions to Ask Your Prospective Paid Search Advertising Agency, Free Apogee Search White Paper