Wiley Google Analytics 2.0 Sep 2007

Wiley Google Analytics 2.0 Sep 2007
PDF | Eng | 12MB

Site Stats on Steroids Is your Web site serving its purpose? To find
out, you need to analyze factors related to what the site is supposed to
do. Site statistics give you raw numbers, but Web analytics are like
site stats on steroids. Analytics crunch those raw numbers into
meaningful metrics-information you can use. If you read our first book
on Google Analytics, you already know what this tool can do and why that
matters. (If you didn't, don't worry; there's an overview here, too.)
This edition shows you what's new in version 2.0, helping you uncover
specific details and use them like never before.
- Master basic analytics and Web statistics concepts
- Set up Google Analytics 2.0, choose the filters you need, and
explore goals and goal-setting
- Learn about new features that enhance analysis, including
cross-segment reporting and drilldown content
- Take control of Google Analytics with customizable dashboards and
date ranges
- Examine every aspect of the available reports, including visitors,
traffic sources, content, and goals
- Discover the specific reports suited for e-commerce sites and how to
use them
- Maximize the integration of Google Analytics with Google AdWords
- Boost your use of Regular Expressions, write your own filters, and
quantify your goals