Winning with Software: An Executive Strategy (SEI Series in Software Engineering) (Repost)

When I mention software to senior executives, I get lots of reactions. Most are frustrated. They complain about missed commitments, quality problems, and unpleasant surprises. Others have been less closely involved. Software was a problem, but those problems have been handled. No one mentions the business opportunities of software. They think of software as a necessary evil—something to be avoided if possible. While most executives would agree that the software part of their business is growing very quickly, they never think of it as an asset or an opportunity.