[share_ebook] eBusiness & eCommerce: Managing the Digital Value Chain
ISBN: 354089327X
Pages: 222
Category: Business
Tag: Business & Investing
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Description
This textbook focuses on the members of the digital value chain for eBusiness and eCommerce and dedicates a separate chapter to each of them: eProducts and eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer relationship management. In addition to business models and business webs, digital procurement and marketing processes such . . .
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