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Companies realized long ago that to sell products and create loyal customers, they needed to craft and communicate a great story around their product. Storytelling is now used to market almost any cause: commercial, creative, or charitable. Here C.C. Chapman, creator of groundbreaking marketing campaigns for shows like True Blood and the Discovery Channel's Shark Week, talks about how good, honest stories can elevate brands, businesses, and worthy causes. Learn how he turned his experience making and marketing independent films in a pre-YouTube era into an award-winning agency, The Advance Guard, and then refocused his skills to fight poverty in underprivileged nations like Ghana with the One Campaign.

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1. Ebooks list page : 27170
2. 2014-06-04Lynda - C.C. Chapman - Content Marketing and the Art of Storytelling TUTORIAL-kE...
3. 2014-06-02Lynda - C.C. Chapman - Content Marketing and the Art of Storytelling TUTORIAL-kE...
4. 2014-05-27Lynda - C.C. Chapman: Content Marketing and the Art of Storytelling TUTORIAL-kEISO
5. 2014-05-27C.C. Chapman: Content Marketing and the Art of Storytelling
6. 2014-05-27Lynda - C.C. Chapman: Content Marketing and the Art of Storytelling Tutorial-kEISO
7. 2014-05-26C.C. Chapman: Content Marketing and the Art of Storytelling
8. 2014-05-26Lynda - C.C. Chapman: Content Marketing and the Art of Storytelling TUTORIAL-kEISO
9. 2014-05-25Lynda - C.C. Chapman: Content Marketing and the Art of Storytelling Tutorial-kEISO
10. 2014-05-24Lynda - C.C. Chapman - Content Marketing and the Art of Storytelling TUTORIAL-kE...
11. 2014-05-24C.C. Chapman: Content Marketing and the Art of Storytelling
12. 2014-05-24C.C. Chapman: Content Marketing and the Art of Storytelling
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14. 2012-02-12Food Marketing to Children and Youth: Threat or Opportunity? - Committee On Food Marketing And The Diets Of Children And Youth
15. 2019-03-12Black Ops Advertising Native Ads, Content Marketing and the Covert World of the Digital Sell
16. 2019-03-05Black Ops Advertising Native Ads, Content Marketing and the Covert World of the Digital Sell
17. 2017-12-11[PDF] Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell
18. 2017-12-10[PDF] Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell [Audiobook]
19. 2016-10-19Black Ops Advertising Native Ads, Content Marketing and the Covert World of the Digital Sell
20. 2007-06-22Ending Spam: Bayesian Content Filtering and the Art of Statistical Language Classification

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