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Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.
Both provide mega-markets for almost every product and service
Both have platforms that will dramatically reduce the company's global cost structure
Both have platforms that will significantly boost the company's global technology and innovation base
Both are springboards for the emergence of new, fearsome global competitors.
This book aims to shed light on the brutal competition for markets and resources in China and India, and also lays out the strategic action implications for those companies that want to emerge as the global players of tomorrow.
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